Buyside M&A Advisory

Bridging family‑owned businesses and the capital built to grow them. Proprietary opportunities, sourced with the rigor you’d apply yourself.

We connect exceptional private companies with leading institutional investors, and we are paid by the buyer, never by you.

We originate thesis-aligned, founder-owned businesses in the lower middle market and work as an extension of your acquisitions team.

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Our Mandate

Helping owners explore the market on their own terms, with clarity, discretion, and no cost to them. Connecting acquirers with exceptional founder-owned companies, through relationships, not auctions.

A business owner and an advisor shaking hands over a Greybrook Advisors folder in a sunlit office

Greybrook was founded by former private equity professionals who believed the lower middle market deserved a better way to transact: fewer cold pitches, fewer wasted months, and more honest conversations.

We sit between the investors who want to partner with great companies and the founders who built them. Our relationships with more than 100 private equity firms and strategic acquirers let us bring each owner a short list of genuinely qualified partners.

Because we are compensated solely by the buyer, we take no share of an owner's proceeds. Our incentive is simple: find a fit that works for both sides.

We sit between the investors who want to partner with great companies and the founders who built them. Our sector specialists spend every day with owners in the industries we cover, so the companies we bring you are ones we already know.

Because owners never pay us, they take our call. That trust is what opens doors, and it is why our introductions start further along than cold outreach ever could.

  • Buyer-paid advisory
  • Thesis-driven origination
  • Discreet by design
Fees or proceeds taken from business owners
$0
Private equity & strategic investor relationships
100+
Sector verticals under active coverage
4
Owners negotiate directly with the buyer
1:1

Why Greybrook

An experienced advisor in your corner, at no cost to you. Institutional rigor, delivered with an owner's perspective.

  1. 01

    No Cost to You

    We are compensated solely by the buyer. You will never receive an invoice from us or give up any share of your proceeds, whatever the outcome.

  2. 02

    Confidential by Default

    We never list your business online. Every conversation follows a contact protocol you approve, so employees, customers, and competitors stay unaware until you decide otherwise.

  3. 03

    Quality Over Quantity

    We introduce a short list of reputable, well-capitalized buyers who fit your goals, not a crowd of tire-kickers, inexperienced parties, or undercapitalized bidders.

  4. 04

    Patience, Not Pressure

    The right answer is not always to sell now. Many of our relationships begin years before a transaction, and we are glad to wait until the timing is right for you.

  5. 05

    Your Legacy, Your Terms

    Whether you want to keep leading, roll equity for a second bite of the apple, or step back, we look for partners who will protect your people and your name.

  6. 06

    Founders Who Understand

    We are operators and founders ourselves. We know what it took to build your company, and we treat its next chapter with the same care you would.

  1. 01

    Deal Execution Expertise

    Our team has sat on the buy side of the table. We understand what investors prioritize, how acquisition strategies take shape, and what moves a deal from first call to close, and we source with that same rigor.

  2. 02

    Entrepreneurial Perspective

    We are founders and operators ourselves. We know what it costs to build a company, and that shared experience leads to more candid conversations and opportunities that never reach a broad auction.

  3. 03

    Sector Intelligence

    Dedicated specialists live inside the industries they cover, tracking buyer appetite, valuation trends, emerging operators, and owner sentiment. We find opportunities through insight, not volume.

  4. 04

    Thesis-Driven Origination

    Every investor engagement starts with the thesis. We build a targeted sourcing plan around your acquisition criteria so each introduction fits your strategy and your long-term objectives.

  5. 05

    Aligned Outcomes

    The strongest transactions create lasting value on both sides. Although buyers compensate us, our process is built to align interests, earn trust, and leave every party better off.

  6. 06

    An Extension of Your Team

    We work as a seamless part of your corporate development function, pairing institutional-quality execution with the responsiveness of a focused, specialized partner.

Three professionals reviewing documents together at a sunlit conference table

How It Works

A simple, effective process at no cost to the owner. A disciplined origination process, built around your thesis.

No listings, no bidding wars staged for their own sake, and no invoice at the end. Just a measured path from first conversation to the right partner.

We run origination the way your deal team runs diligence: focused, documented, and accountable, with regular pipeline updates along the way.

  1. 01

    Define the thesis

    We learn your acquisition criteria, target profile, and the growth story behind them.

  2. 02

    Map the market

    Our sector specialists build a targeted universe of founder-owned companies that fit.

  3. 03

    Open the door

    We begin discreet, relationship-led conversations with the owners who matter.

  4. 04

    Introduce

    You meet qualified owners who are genuinely open to a partnership.

  5. 05

    Close together

    We stay alongside both sides through diligence and on to close.

  1. 01

    We reach out

    We contact you because you have built a company worth talking about.

  2. 02

    We listen

    We learn your goals, your timeline, and your valuation expectations.

  3. 03

    We introduce

    We connect you with the best-fit buyer or strategic partner, not a crowd of them.

  4. 04

    You negotiate

    You deal directly with the buyer, with our guidance alongside you.

  5. 05

    You close

    When the transaction closes, you owe us nothing.

Key Focus Industries

Deep coverage across the sectors where we know the buyers.owners.

Our specialists track these markets every day, so every introduction is grounded in how investors are actually deploying capital. Our specialists live in these markets, tracking operators, owner sentiment, and buyer activity, so we can find the companies that fit your thesis.

A roofing company owner and colleague reviewing a finished slate roof on a sunny morning
I

Commercial & Residential Services

  • Roofing
  • Restoration & Remediation
  • Landscaping, Lawn & Pest
  • Fire, Life Safety & Security
  • HOA & Property Management
  • Perimeter Access Solutions
  • Hard Facilities Management
An engineer and a client reviewing plans at a sunlit drafting table
II

Professional Services

  • Engineering
  • Staffing
  • Outsourced Legal
  • Certification & Training
  • Accounting, RIA & Tax
  • Testing, Inspection & Certification
A shop owner talking with a customer in a bright independent auto service bay
III

Consumer & Healthcare

  • Auto, Mechanical & Tire
  • Collision & Car Wash
  • Sports & Youth Enrichment
  • Early Childhood Education
  • Medspa
  • Physician Practice Management
Two technology professionals collaborating at a desk in a bright office
IV

Technology

  • IT Services & MSP
  • Cybersecurity
  • Vertical SaaS
  • Payments

The best transactions begin years before anyone signs anything.

Relationships first, always.

In Their Words

Owners who found the right partner. Why owners take our call.

Illustrative quotes shown for layout. Client-approved testimonials coming soon.

FAQs

Questions owners ask us. Questions acquirers ask us.

Selling a business is a major life event. These are the conversations we have most often, and we are always glad to have them in person. Every firm's process is different. These are the questions sponsors and strategic acquirers ask most often before we begin a mandate.

Ask Us Directly
How is Greybrook compensated?

By the acquirer. Terms are agreed upfront, before any introductions are made, and owners never pay us anything. That alignment is a large part of why owners are willing to talk with us in the first place.

What kinds of companies do you bring to us?

Founder- and family-owned businesses in the lower middle market, across our four sector verticals. We tailor the target profile, including size, geography, and service mix, to your criteria.

Do you support platform investments or add-ons?

Both. We source new platforms and build add-on pipelines for existing portfolio companies, and we can run several mandates in parallel for the same firm.

How is your deal flow different from a banker's book?

We do not run broad auctions or post listings. We reach owners directly through long-standing relationships, so many of our conversations begin before an owner has engaged a sell-side advisor.

How do you protect owner confidentiality?

Every owner relationship follows an agreed contact protocol. We share identifying details only with the owner's consent, and only with acquirers we have qualified for fit.

How do you work alongside our deal team?

As an extension of your corporate development function. Expect regular pipeline reviews, clear notes on every conversation, and support through diligence to close.

Which sectors do you cover?

Commercial and residential services, professional services, consumer and healthcare, and technology. If your thesis sits adjacent to these, ask us. Our coverage often extends further than the list.

Do you work with business owners nationwide?

Yes. Greybrook works with owners across the United States and connects private businesses with investors nationwide.

How do I know if it's the right time to sell to private equity?

Contrary to what many advisors will tell you, the answer is not always “sell now.” Monetizing your business is a major decision, and we treat it that way. Our approach is consultative: we share our perspective on market timing, industry conditions, valuation, your personal goals, how long you want to stay involved, family dynamics, and the growth levers specific to your company.

Our aim is to help you make the most informed decision possible, even if you are in no hurry to act. Many of our relationships begin years before a transaction.

If I sell to private equity, what will my role be going forward?

Largely, it will be what you want it to be. Most investors ask owners to stay through a transition of at least six to twelve months so the business sees no sudden disruption. Beyond that, it depends on your goals.

If you want to keep leading, you can remain at the helm with a go-forward salary and roll equity into the new structure, creating a potential “second bite of the apple” on a future sale. If you plan to step back, a well-capitalized partner can help put a succession plan in place that protects your legacy.

What happens to my employees and my brand?

In the vast majority of cases, both remain intact. Headlines about private equity cutbacks rarely reflect the lower middle market, where recruiting and retaining good people is essential. Employees often see their compensation hold steady or rise, along with improved benefits.

Your brand and reputation in the community are a large part of what an investor is paying for, and they will work to preserve it.

What will a buyer focus on?

Before making an offer, a buyer will want to understand revenue trends, service mix, profitability and margins, growth strategy, customer retention and concentration, organizational structure, headcount and compensation, brand reputation, and your plans after closing. We help owners present their business clearly so nothing is left on the table through lack of preparation.

What can a buyside origination firm help me with?

We help with exit planning, diligence preparation, and, ultimately, introductions to reputable, well-capitalized buyers. We filter out inexperienced parties, opportunistic tire-kickers, and undercapitalized bidders so your time goes only to serious conversations. Quality over quantity, always.

How is confidentiality protected?

Confidentiality is central to what we offer. We know how sensitive M&A can be inside a company, so we agree on a contact protocol that protects your privacy from the first conversation. Unlike sell-side brokers, we never post businesses on online listing sites where competitors or employees might see them. We focus on finding the right economic and cultural fit through deep knowledge of the industries we serve.

Do I need my own representation?

Yes. To complete a sale you will need an experienced M&A attorney, along with your CPA or tax advisor to help you understand the tax consequences of the transaction. We are happy to recommend professionals we trust.

Two leather armchairs and a small table by a window overlooking a misty brook and stone bridge

Contact

Start a confidential conversation. Tell us about your thesis.

Whether you are weighing your options or simply curious what your business could mean to the right partner, we would welcome the chance to listen. Every inquiry is handled with complete discretion. Share your acquisition criteria and we will come back with a view on fit, timing, and where we would start looking. Every inquiry is handled with complete discretion.

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Your information is kept strictly confidential.